References
- Pilkington - Online & loyalty services
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Pilkington - Online & loyalty services
Pilkington is a member of the
NSG Group, which is one of the world's largest manufacturers of glass and glass products for the construction and automotive industries.Task
Introduction of a successful motivation tool for driving sales and building loyalty on the part of the sales partners
Solutions
- Consulting services in the area of Customer Relationship Management
- Development and operation of an incentive system on the basis of the webmiles multi-partner programme
- Debtor management
- Implementation of sales competitions
- Market research and data/address management
- Processing of the complete system communication
- Plus - Online market research
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Plus - Online market research
The Plus retail chain is one of the three largest discount stores in Germany and is part of the International Tengelmann Group.
Task
Designing and conducting an online survey on the Plus Online Shop Website
Solutions
- Developing a questionnaire, including questions and the design of the cover and final page
- Conducting the survey, using cookie filter and linking the questionnaire to the Plus Online Shop Website
- Access to live reporting enables Plus to view the results of the ongoing survey
- Detailed results report after the survey is finished
- Yves Rocher - Dialogue marketing
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Yves Rocher - Dialogue marketing
Yves Rocher is a French manufacturer of herbal beauty products. With nearly 15,000 employees, the Yves Rocher Group is represented in 88 countries on 5 continents.
Task
Increasing online sales and acquiring new customers through direct marketing
Solutions
- Regular advertising aimed at the defined target group through e-mail marketing, display marketing and affiliate management
- Design of advertisement media
- E-mail campaign management
- Designing and sending out newsletters
- Continuous optimisation of marketing activities on the basis of quarterly reports and feedback meetings
- SCHLECKER - webmiles bonus programme
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SCHLECKER - webmiles bonus programme
The SCHLECKER company based in South Germany is Europe's largest drugstore chain. Thanks to a continuous growth and expansion strategy, SCHLECKER now has 10,650 stores in Germany and over 3,500 stores in other European countries
Task
Acquiring new customers, customer retention, increasing the average spend and purchasing frequency.
Solutions
- Integration of webmiles as a bonus system into www.SCHLECKER.com in Germany and Austria
- Market research
- Analysis of customer profile data
- Development and implementation of marketing activities, e.g. introduction of bonus incentives for product purchases, introduction of TAN labels, pack enclosures
- Designing and sending out an e-mail newsletter
- Online campaigns and display marketing
- Significant increase of average spend of webmiles collectors through the introduction of the threshold bonus
- Emirates Airlines - Loyalty solution
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Emirates Airlines - White Label Solution
Emirates Airlines is one of the world's largest and fastest-growing airlines. With its headquarters in Dubai, the airline currently flies to 100 destinations in 60 countries.
Task
Design the bonus programme using the international skyshop as a guide and implement individual customer requirements.
Solutions
- Develop and maintain the selection of the online platform www.emirateshighstreet.com
- Rewards delivered to 60 countries
- Connecting the customer master data
- Promotions, specials, competitions
- Introduction of a miles calculator for completely flexible choices concerning
- the amount of frequent flyer miles customers want to include in their payments
- Mars Germany - (Clever Naschen) - Community marketing
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Mars Germany - Clever Naschen - Community marketing
Mars manufactures some of the most popular products in the confectionery, food and pet food segments. In Germany, the company currently employs about 1,800 people at 4 sites.
Task
Developing, setting up and designing a parent portal that promotes an active lifestyle and provides information designed to encourage responsible behaviour in handling sweets.
Solutions
- Development of name, logo, and CI
- Setup and maintenance of the entire online presence
- Application of an open source editing system
- Programming of interactive elements such as "SnackCheck", surveys, dietary and allergy information database
- Comprehensive search function for over 1,400 leisure and excursion recommendations throughout Germany
- Designing and sending out newsletters
- Optimisation of search engines and web tracking
